Lora launches makeup brand JULY23 – First step: Premium Lipsticks with Innovative Formulas
Lora, one of the most beloved artists in Romania, expands her vision and passion for beauty by launching the makeup brand JULY23, thus becoming the first and only artist in Romania to bring her own makeup brand to the market. After 6 years of success with her skincare brand, Lora continues to inspire women to highlight their natural beauty and choose quality products, created with care and responsibility.
JULY23's first product: Premium lipsticks in two innovative formulas – Lush Gloss and Sleek Matte. JULY23 debuts with a collection of premium lipsticks, available in 17 shades and two distinct formulas: 
Lush Gloss : a glossy, emollient texture that combines comfort with a glam look. This formula is non-sticky, non-flowing and provides an intense shine thanks to top ingredients like squalane and vitamin E, which moisturize and protect the lips.
Sleek Matte : an ultra-resistant formula with a perfect matte finish that does not dry out the lips. Thanks to coconut oil and vitamin E, this lipstick offers a feeling of comfort throughout the day, remaining flawless on the lips, resistance also tested by Lora in concerts and videos.
All products are vegan, cruelty-free and created without banned substances, using natural pigments that reflect the unique and subtle shades that Lora has always sought. Each color has been meticulously chosen to compliment all skin types and to meet the needs of women who want a natural yet elegant and sophisticated look.
My inspiration has always been the modern woman, who seeks quality, safe and effective products. JULY23 is about attention to detail and the perfect shades that I have wanted to find over the years. I believe in the power of self-care and conscious choices. I want every woman who uses JULY23 to feel confident and beautiful.' – Lora.
The JULY23 brand combines Lora's passion for beauty with her commitment to high-quality products. All formulas are original, carefully developed, vegan and cruelty-free. JULY23 products are created for women who appreciate affordable luxury and premium ingredients, being a natural extension of the values that Lora has promoted throughout her career.
The launch of Lush Gloss and Sleek Matte lipsticks marks just the beginning of an extraordinary journey in the world of makeup.
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