Lora: My passion for cosmetics and the skincare sector was born since childhood, my mother being a pharmacist. From her I learned how to combine ingredients and I have always been fascinated by the knowledge that comes with this profession. I grew up discovering, through my mother, the little secrets of nature and science and I learned that for every problem there is a solution. Perhaps without realizing it, the admiration for what came out of her hands represented the start of a challenge that I imposed on myself later in life: to have my own cream. I think that not only the profession of an artist, which through its lens constantly places you in everyone's attention, but the simple fact of being a woman, made me develop a special interest in proper skin care.

Over time, I realized that the only way I could find the perfect cream, which would contain all the elements that the skin needed, was to create it myself. That's how the first product was born – a day moisturizer, a product in the composition of which I chose ingredients that I believe in and that is because they have proven to be truly magical over time. I wanted to use my experience for the benefit of all women, out of love for beauty and femininity. Strong women enhance each other! Thus, Go Beautiful is my call for all women to highlight their natural beauty, but also the means by which they can do so. In addition, it is the first step in a long journey that I will take in this regard.